ABOUT
Built for the Hard Part of MedTech Commercialization
BMMG was built for innovators who have something important to bring to healthcare—but need the market to understand it, trust it, and adopt it. We combine commercialization strategy, medical marketing execution, PR, events, sales enablement, stakeholder research, and deep healthcare experience to help clients move through the messy middle between product promise and market traction.
Vision
To be the most trusted commercialization partner for MedTech innovators—turning complex technologies into clear, compelling market success stories while upholding the highest standards of integrity and transparency.
Mission
We help MedTech and biotech companies build momentum—from early‑stage positioning to market expansion—through smart strategy, ethical execution, and marketing that drives measurable results. Guided by integrity, compliance, and a patient‑first mindset, BMMG delivers the clarity, confidence, and commercial traction our clients need to succeed.
about bmmg
Bichsel Medical Marketing Group was born the day Lisa Bichsel decided to swap a predictable corporate title for the adrenaline of the startup trenches. After more than 40 years guiding MedTech breakthroughs, she knew her true talent wasn’t climbing another org chart; it was untangling the early‑stage chaos most big companies never see.
As soon as Lisa “hung a shingle,” former colleagues called to say they missed that roll‑up‑your‑sleeves energy. Those calls snowballed into a consortium of specialists—regulatory strategists, clinical writers, reimbursement pros, brand storytellers—who together bring hundreds of years of MedTech experience under one virtual roof. Today BMMG is a senior commercialization team for MedTech innovators that need strategic direction, specialized execution, and industry-seasoned judgment without building every function in-house.
Lisa’s daughter, Lauren Dustman, soon joined to co‑lead the firm, adding fresh commercial‑strategy perspective and the next‑generation mindset many early founders seek. The mother‑and‑daughter partnership keeps BMMG nimble: big‑agency muscle with a kitchen‑table sense of urgency and trust.
Our ethos is simple:
- Integrity over hype—no shortcuts, no inflated claims.
- Patient‑first focus—marketing only matters if it improves care.
- Startup resilience—wear every hat, solve the hard problems, celebrate the wins.
From clinical‑data translation and PR blitzes to investor decks and demand‑gen campaigns, we handle the entire marketing stack so innovators can stay laser‑focused on bringing life‑changing technology to patients—faster, smarter, and with confidence.
Meet Our Leadership Team!
Lisa Bichsel, Founder
The founder of BMMG, Lisa brings 40 years’ experience in commercialization activities for medical device and biotech companies. An accomplished and innovative executive with deep knowledge of healthcare product and service marketing, Lisa promotes, leads, and strategizes for her clients.
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Lauren Dustman, CEO
A strategic business leader with a keen attention to detail, in her 8 years’ in the MedTech industry, Lauren has led cultural initiatives, managed global events programs, overseen improvement projects, managed the service delivery team, and provided strategic insights cross-functionally.
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Jerry Bichsel, CFO CTO
With 30 years in computer-aided design and manufacturing, as well as network integration, Jerry's experience in establishing systems and structures has proven invaluable to BMMG as it grew from a single consultant to a network of 40 that it is today.
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Nicole Bichsel, Marketing Coordinator
Nicole Bichsel brings a strong science background and hands-on clinical experience to her work at BMMG. She graduated from the University of Northern Colorado with a Bachelor of Science degree, majoring in Biology/Pre-Med. Serving as an autopsy technician intern at coroner offices in Louisville, KY and Denver, CO, followed by more than three years as an autopsy assistant at LCMC Health in New Orleans, Nicole developed a deep understanding of anatomy, pathology, clinical documentation, and the importance of precision in medical environments.
Check out a few of our amazing clients.
